BeChad Privacy Policy

What face data does the app collect?

Our app uses Apple's CoreML technology to perform on-device facial analysis for:

• Face shape detection (oval, round, square, etc.)
• Skin type analysis
• Facial feature recognition for product recommendations
• Basic facial landmark detection for style suggestions

How is the face data processed and used?

All processing is done entirely on your device using Apple's CoreML framework. This means:

• Analysis happens instantly on your device
• No internet connection is required for analysis
• Processing is done using pre-trained machine learning models
• Results are used only to provide personalized recommendations

Is any face data shared with third parties?

No. We have implemented strict privacy measures:

• All processing is done locally on your device using CoreML
• No facial images or data are ever uploaded to any servers
• No data is shared with third parties
• Analysis results are kept strictly on your device

How long is face data retained?

We maintain a strict no-retention policy:

• Face data is only used during the active scanning session
• All analysis data is immediately discarded after use
• No facial images or analysis data are stored between sessions
• Each new scan starts fresh with no historical data

How does the app determine facial feature scores?

Our app uses a comprehensive analysis system based on traditional styling and grooming principles:

• Face Shape Analysis (30% of overall assessment):
  • Width-to-length ratio of the face
  • Jaw angle measurements
  • Cheekbone positioning
  • Forehead width proportions
• Feature Symmetry (30% of overall assessment):
  • Bilateral symmetry measurements
  • Feature alignment analysis
  • Facial thirds proportions
• Skin Analysis (40% of overall assessment):
  • Texture uniformity
  • Tone evenness
  • Hydration indicators
  • Surface characteristics

What criteria does the app use for scoring?

Our scoring system is designed to provide style and skincare guidance, not beauty ratings. The criteria include:

• Mathematical Measurements:
  • The golden ratio (1:1.618) for facial proportions
  • Traditional facial thirds measurement
  • Horizontal fifths rule for feature placement
• Style Compatibility:
  • Face shape compatibility with different hairstyles
  • Optimal eyewear shapes for your face structure
  • Grooming recommendations based on facial features
• Skin Assessment:
  • Skin type indicators (oily, dry, combination, normal)
  • Texture analysis for product recommendations
  • Tone evaluation for skincare routine suggestions

Important Notes About Scoring:

• Scores are used solely for generating personalized style and skincare recommendations
• Our system does not make judgments about attractiveness or beauty
• All measurements are based on established fashion and grooming industry standards
• Scores are private and used only to match you with appropriate products and styles
• The scoring system is designed to be objective and focuses on finding your best matches for different styles and products

Technical Implementation

Our app uses advanced technology to ensure privacy and security:

• CoreML Implementation:
  • Local processing using Apple's secure CoreML framework
  • On-device machine learning models
  • No network connectivity required for analysis
  • Real-time processing with immediate results
• Privacy Measures:
  • Zero data storage policy
  • No cloud processing or storage
  • Compliance with Apple's privacy guidelines
  • Regular privacy audits and updates